Detailed research of the local context was used to develop a SWOT analysis (strengths, weaknesses, opportunities and threats). The grid below illustrates the strategic options, which are generated as a result of matching strengths and weaknesses with opportunities and threats. This analysis has then been used to shape the strategic themes for the strategy.

Strength - opportunity strategies

  • Pursue opportunities that are a good fit to North Lincolnshire’s strengths.

a. Form a North Lincolnshire Community Sports network to concentrate effort and resources on keystrategic themes and projects.
b. Develop new models of facility provision to meet a range of community needs.
c. Make active transport central to North Lincolnshire'sstrategy to increase activity levels. Build onreasonably active voluntary sector to increase
capacity across North Lincolnshire.
d. Develop a broader range of activities for very young children (and their parents and carers) whichcapitalise on trends in participation. Develop a
broader range of 'cool' activities for young people which capitalise on trends in participation.

Weakness - opportunity strategies

  • Overcome weaknesses to pursue opportunities.

a. Develop a social marketing campaign to raise awareness, aspirations and encourage behaviour change.

b. Address the development of parks and open spaces as locations for activity.

c. Address confusion regarding pricing and eligibility criteria for concessions in council facilities through facility development and management plans across the council.

 

Strength - threat strategies

  • Ways North Lincolnshire can use its strengths to reduce vulnerability to external threats.

a. Harness skills in innovation and continuous improvement to address low aspirations for being more active.

b. Harness skills in innovation and continuous improvement to address issues in the range of provision in North Lincolnshire.

c. Develop a Senior Peer Physical Activity Mentoring project in North Lincolnshire to support increased activity among older people.

Weakness - threat strategies

  • Establish plans to prevent North Lincolnshire’s weaknesses making it highly susceptible to external threats.

a. Stabilise the local sports budget by identifying strategic investment priorities with Humber Sports Partnership and Sport England. This will allow access to new sources of funding, for example, via the Yorkshire Investment Strategy for Sport 2006 to 2009.